July 17 2005
Marlboro man cruises Soi Cowboy
We ran into the Marlboro man in 7/11 on Wednesday night and invited him for a drink on Soi Cowboy. Despite his dodgy teeth, our diminutive new friend was a big hit with girls - but the cheeky twat didn't get a round in all night and he smoked like a bastard.

I didn't Photoshop this. It's a genuine Thai government heath warning. By law, all cigarette packets must now incorporate a range of gruesome photos - which include graphic images of diseased lungs and rotting teeth.
Another set of designs features miserable-looking Thai smokers with ghostly apparitions appearing in their smoke. Though baffling to Westerners, these images are intended to strike mortal fear into the hearts of superstitious upcountry simpletons.
Pitching health warnings to the needs of the local population is all very well but it does raise a few advertising standards issues. Frankly, if I were to purchase a packet of "spooky" Marlboro, I'd be gravely disappointed if my exhaled smoke didn't coalesce into the shape of a human skull.
[Posted to Thai Secrets by David]
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