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July 17 2005

Marlboro man cruises Soi Cowboy

We ran into the Marlboro man in 7/11 on Wednesday night and invited him for a drink on Soi Cowboy. Despite his dodgy teeth, our diminutive new friend was a big hit with girls - but the cheeky twat didn't get a round in all night and he smoked like a bastard.

Marlboro man cruises Soi Cowboy

I didn't Photoshop this. It's a genuine Thai government heath warning. By law, all cigarette packets must now incorporate a range of gruesome photos - which include graphic images of diseased lungs and rotting teeth.

Another set of designs features miserable-looking Thai smokers with ghostly apparitions appearing in their smoke. Though baffling to Westerners, these images are intended to strike mortal fear into the hearts of superstitious upcountry simpletons.

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Pitching health warnings to the needs of the local population is all very well but it does raise a few advertising standards issues. Frankly, if I were to purchase a packet of "spooky" Marlboro, I'd be gravely disappointed if my exhaled smoke didn't coalesce into the shape of a human skull.

[Posted to Thai Secrets by David]

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