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June 11 2006

Get rich quick with Beer Chang Light

chang girl

Good old Beer Chang is everyone's favourite loon-juice. A big bottle contains 6.4% alcohol but costs just 32 baht - so a hundred baht note is all you need to graduate from buttoned-up zero to pissed-up hero.

Now you can piggyback Beer Chang's commercial success with this sneaky get-rich-and-drunk-quick scheme:

  1. Buy a bottle of Beer Chang.
  2. Drink a third of the contents.
  3. Top up with water.
  4. Bang the cap back on with a mallet.
  5. Scrawl "light" on the label in marker pen.
  6. Sell new improved "Chang Light" to blithering idiots for 40% more than they'd pay for the real thing.
  7. Repeat

It sounds crazy but, by launching Chang Light, this is pretty much what the mighty Thai Beverage Group has done.

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Mango Sauce assembled a panel of Beer Chang experts (it wasn't hard) and their unanimous verdict was that Chang Light (4.2% alcohol, 45 baht) is actually watered-down Beer Chang. It tastes like Perrier.

In fairness, it comes in a pretty bottle but what kind of blithering idiot would fall for such a blatant scam?

Thai Bev obviously thinks it's identified the perfect group of idiots because, unlike Beer Chang, Chang Light labels are printed in English.

[Posted to Activities by David]

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Readers' comments

Pantip Pete says:

The knob-heads who tried to palm us off with the million baht Thai Elite Card were equally convinced that all farangs are stupid. Any old bugger can get the same privilages from their credit card for absolutely nothing.

The only reason that I'm gonna buy a bottle of Chang Light is because when the brand sinks without trace in a few months time it might become a collectors item.

Errant says:

Are the beer girls for Chang Light exceedingly thin?

Bangkokram says:

Light beer is supposed to give you the same taste, but usually at half the alcoholic volume. The volume is less, but the taste is usually shite.
Even if the taste was the same. What is the point of light beers?
Beer Chang is my beer of choice, 3 or 4 big bottles and I even begin to find Farang women attractive again! Only joking, there isn't enough Chang in 7/11 for that to happen.
So Chang, Singha and San Miquel, stop making light beers and brewing piss water, and start brewing the same great tasting beer, but stronger.
Try San Miquel Red Horse. Tastes very good and only two large bottles will be required. You should have at least one of these bottles before a night out down Soi 4, it will halve your drinks bill.

Stoney says:

Exactly the same as Bud, Millers and Coors....Just add water and call it light beer !

Andy says:

I wouldn't buy anything from the company that drove my favourite tipple "Carlsberg" out of Thailand anyway.
Watering down their junkies piss "beer" and calling it "Light" is about right for these muppets.
Two words; "pissup" and "brewery" come to mind....

MrLucky says:

Thailand once again shows that it is far behind America in modern, first-world developments. They have a long way to go before approaching the perfect piss-water consistency of Bud Lite.

Japan, as usual, is right on our heels, with a product called (I kid you not) "Beer Water". You gotta appreciate their honesty.

$tu says:

myself , i dont think much of the chang beer.. but maybe thats because my teerak's 28 uncles (?)insisted we drink LEO beer .
i'm not sure why i was the one buying all of it ,
but i guess thats the tradition for songkran day ?
im sure i'm welcome back there next year

Lee says:

I'm happy to see the appearance of "Beer Lao" at some of the bars in Bangkok. It's a good alternative to Chang and Singh. Only 5% alcohol, but nice flavor.

tracey emin says:

it's small beer, innit.

Bangkokram says:

Wierd that Mr. lucky. I ended up forking out for dozens of LEO beers at Songkran, only one of the Uncle's was also the local LEO dealer!!!

Nick says:

Asahi's my beer of choice in Thailand. If only you could get it in 7eleven.

phil H says:

Have these health nutter slogans made it to LOS yet? You know, the ones that say something like "Old Dogs Bollox brewery promotes responsible drinking". If they have, Chang Light could be marketed as trendy, chic, sexy and healthy at twice the price and there would still be some boneheads who would buy it.

PS is it Light or Lite? Usually the marketting muppets think that using a bit of streetwise spelling blinds the beer buying public to the scam.

ozricmann says:

chang beer is the ugly bar-girls secret weapon............drink too much of the stuff and you will be going home with some thai scrubber who looks like she waiting to embalmed.

dear me... i wont drink the normal chang anymore because i am very scared about the consequences but to pay for half a bottle of water.

sod that...gimme a chang darkling!

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