June 11 2006
Get rich quick with Beer Chang Light

Good old Beer Chang is everyone's favourite loon-juice. A big bottle contains 6.4% alcohol but costs just 32 baht - so a hundred baht note is all you need to graduate from buttoned-up zero to pissed-up hero.
Now you can piggyback Beer Chang's commercial success with this sneaky get-rich-and-drunk-quick scheme:
- Buy a bottle of Beer Chang.
- Drink a third of the contents.
- Top up with water.
- Bang the cap back on with a mallet.
- Scrawl "light" on the label in marker pen.
- Sell new improved "Chang Light" to blithering idiots for 40% more than they'd pay for the real thing.
- Repeat
It sounds crazy but, by launching Chang Light, this is pretty much what the mighty Thai Beverage Group has done.
Mango Sauce assembled a panel of Beer Chang experts (it wasn't hard) and their unanimous verdict was that Chang Light (4.2% alcohol, 45 baht) is actually watered-down Beer Chang. It tastes like Perrier.
In fairness, it comes in a pretty bottle but what kind of blithering idiot would fall for such a blatant scam?
Thai Bev obviously thinks it's identified the perfect group of idiots because, unlike Beer Chang, Chang Light labels are printed in English.
[Posted to Activities by David]
*** THE COMMENT FORUM IS NOW CLOSED ***
Activities
Chatuchak Market: It's the dog's bollocks
Get rich quick with Beer Chang Light
Blue Elephant serves up a stinker
Fishy fun at the Siam Paragon Aquarium
Mangosteen Poker: The sexy bet you can't lose
Up-skirt panty shots on the Bangkok Skytrain
Relax in a traditional Thai massage parlour
Baiyoke Sky Hotel observation deck
Meet farang girls at The Dubliner Irish Pub
Jim Thompson's house and museum
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