April 25 2006
Google kills Mango Sauce
Mango Sauce is dead and Google is responsible.
This week, a junior Google official decided (wrongly) that Mango Sauce was offensive and arbitrarily pulled the plug on its advertising - leaving the site dead in the water. This may come as quite a shock to 100,000 regular readers and hundreds of local advertisers. It certainly shocked me.
The guy has clearly blundered but there's no right of appeal and Google's global stranglehold on Internet advertising means that there's no alternative source of funding available either. On the face of it, Mango Sauce is finished.
The bad news doesn't stop there. If this stupid blacklisting decision isn't overturned, no website is safe from being crushed by the petty-minded foot-soldiers of Google's unaccountable Internet monopoly. It's all rather Kafkaesque.
In my darkest moment, concerned reader MDS stepped in to cheer me up with some helpful advice.
You might find the decision reversed due to hordes of angry Mangosauce readers emailing their opinion to Google. Google is actually quite responsive to criticism, when it comes in droves, via email.
Today, I'm calling upon thousands of loyal Mango Sauce readers to make their feelings known to Google. This is their email address
but, before you write in, let me fill you in on the whole story. It's quite a farce.
Before we begin, though, I'd first like to dispel any myth that Google can be taken seriously as the web's self-appointed guardian of truth, decency and the American Way.

The only web-publisher in the world permitted to display Google ads alongside sizzling hardcore filth is, in fact, Google. Though some would consider it immoral, the business is obviously far too lucrative for them to pass up.
Google draw their own line at bestiality but any AdSense-funded publisher who has the temerity to mention church-sanctioned marital sex in the missionary position is skating on very thin ice indeed - even if it's done only once a week with the lights off for the sole purpose of making a lovely baby.
Mango Sauce is a blog about expat life in Thailand. Like most expats here, I've got a Thai girlfriend and the resulting cultural confusion gives me endless material to write about.
When you discuss relationships between men and women you have to mention sex sometimes - just as football commentators are expected to mention the goals. I know precisely where to draw the line but Google doesn't seem to care. Despite being the planet's largest peddler of hardcore filth, they draw everyone else's line at flower-arranging (so long as the birds and bees are kept at a safe distance).
It’s lucky that our filmmakers, TV producers and newspaper editors aren't subjected to such harsh censorship because we'd all die of boredom.
Like the notorious guards at Baghdad's Abu Graib Jail, Google's anonymous enforcement officers exercise considerable power with little or no accountability. They haven't yet photographed me naked and smeared with excrement in a variety humiliating poses but, in taking away my livelihood for no credible reason, one of them has certainly managed to spoil my day - not to mention the enjoyment of the millions of visitors who, each and every year, seek out some Thailand-related fun on Mango Sauce.
The villain of the piece is a man known only as "Scott The Google AdSense Team." When I worked in the corporate sector, all correspondence with clients was signed off with a full name and job title. Not so at Google. For all I know, Mango Sauce could've been killed-off by the intern.
It goes without saying that some of the stories posted on Mango Sauce are a bit risqu?©. However, there's nothing here that couldn't be republished in mainstream magazines like FHM and Maxim.
The site is completely work-safe. There's no nudity, no porno stories, no excessive profanity, no racism and no homophobia. Whether you're black, white, straight or gay, there's nothing in Mango Sauce that will offend you - or make the day of that poisonous little creep in the computer department who's right now snooping through your browser cache, hoping to get you fired.
If anything on the site makes you feel compelled to scurry off to the company washroom for a spot of executive relief, then you're got exceedingly strange tastes and should seek professional help at once.
Mango Sauce is written to make people laugh - not to get them off.
I was, therefore, a bit surprised to receive this anonymous threat from someone at Google.
Hello,
While reviewing your account, we noticed that you are currently displaying Google ads in a manner that is not compliant with our policies. For instance, we found violations of AdSense policies on pages such as http://www.mangosauce.com/nightlife/
patpong_ping_pong_pussy_banana_show.php
As stated in our program policies, AdSense publishers are not permitted to place Google ads on pages with adult or mature content. As a result, we have disabled ad serving to the site. Your AdSense account remains active. However, we strongly suggest that you take the time to review our program policies (https://www.google.com/adsense/policies ) to ensure that all of your remaining pages are in compliance.
Please note that we may disable your account if further violations are found in the future. Thank you for your understanding. Sincerely, The Google AdSense Team
(NB. By "site" they actually meant just that one page - the first in a long series of misleading statements from Google.)
This is by far the most salacious article on the site (out of 400) but, if you read it, you might agree with me that this tale of low-flying ping-pong balls (or bananas, if you're being pedantic) could be told by a guest on a primetime TV chat-show (by Eddie Murphy, perhaps, or Howard Stern). I've certainly told it in mixed company at dinner parties and, far from offending people, it usually gets me invited back. I also remember reading a similar story in my mother's Cosmopolitan Magazine back in the 1970s. It didn't offend me at the age of 12 and I'm equally sure that it didn't offend my mother either.
The Thai ping-pong ball thing has already gone mainstream. In the movie "Ali G Indahouse" Thailand's representative to the UN bombards her fellow delegates in precisely the same fashion as described in my article. The British Board of Film Classification rated the movie as 15 - i.e. suitable for those 15 years or older and I agree with them. Unlike Ali G, however, Mango Sauce didn't actually depict the balls in flight.
There's no point in arguing with Google, though. They've acquired a reputation for being rather high-handed in these matters so I just did exactly what they asked.
Unfortunately, though, their AdSense Program Policy offers no guidance whatsoever as to what constitutes unacceptable adult/mature content. Is "Sex and the City" ok? Is "Southpark" ok? Is Brokeback Mountain ok? Is it ok for Snow White to share her sleeping quarters with seven small men? Google isn't telling.
I decided to ask them for some advice - which, in hindsight, was probably a mistake because I didn't realise then that their anonymous enforcement staff operate in a culture of impunity. Even for a responsible blogger like myself, asking their advice is as unwise as asking the captain of a KGB death squad for directions to the nearest post office. The chances are that they'll kill your website on a whim and dump it in the Internet equivalent of a mass grave.
Dear AdSense Team
The Google Ads have been removed from the article you mentioned and also from 26 other articles that could be construed as containing adult/mature content.
I hope the site is now in full compliance with your program policies.
Please don't hesitate to contact me if you have any further concerns.Regards
David
I thought that I was being polite, responsive and helpful but I must inadvertently have said something to upset them because their response was to pronounce a death-sentence on Mango Sauce.
Hello David,
Thanks for your response to our email. While we appreciate your efforts to make changes to your site, please note that because your site was previously found to be in violation of our program policies, it is no longer eligible for participation in the AdSense program.
Your account remains active, and you are welcome to place Google ads on other sites which comply with AdSense policies.
Sincerely,
Scott
The Google AdSense Team
Scott blacklisted Mango Sauce because he mistakenly believed that there had been a previous violation. There hadn't - but, when I emailed him to point this out, he decided to dig his heels in.
Hello David,
I apologize for the delayed response to your email, and appreciate your thorough response. Please know that ad-serving to www.mangosauce.com was disabled because we found that the site contains content we consider to be intended for a mature audience.
As you correctly mentioned, your site hasn't previously been in violation of our policies. However, we feel that advertisers may be uncomfortable showing their ads on pages within mangosauce.com , so due to the violation we found, we'll be unable to re-enable ad-serving to the site.
Additionally, while reviewing your account, we found that you're currently showing ads on pages within the "Mature (18+ only)" section on www.thailandstories.com . We kindly ask that you remove the ads from pages in this section of the site.
We greatly appreciate your cooperation and your understanding. Thank you again for taking the time to communicate your opinions and perspectives regarding mangosauce.com .
Sincerely,
Scott
The Google AdSense Team
The advertisers that Scott purports to be so deeply concerned about are the very same Bangkok real-estate agents, private detectives, travel agents, visa brokers, gay sauna proprietors and "Westerner meets Thai bargirl" novelists who purchase banner advertising on StickmanBangkok.com alongside stories about the naughty Bangkok nightlife scene. His concerns are obviously misplaced.
In any case, Google's AdSense Program Policy quite reasonably allows webmasters to publish adult/mature content on their sites so long as Google ads don't appear on the same page. Mango Sauce was in full compliance with this policy long before Scott ever blacklisted it but, just like the mean-spirited counter staff of the Thai Embassy in London, he seems to be making up the rules as he goes along.
Stickman displays Google Ads too - just like every other expat-orientated website in Asia. Mango Sauce is arguably the tamest (and certainly the funniest) of the lot, so it looks like Google's maverick enforcement officers are planning to kill-off the entire Asian expat genre.
Our reading choices might soon be severely curtailed. Where the deranged decency zealots at the Thai Ministry of Culture didn't care to tread, Google has lobbed in a hand-grenade.
As well as being anonymous, unaccountable and out of control, Google's enforcement officers are also highly error-prone. I have no involvement whatsoever with ThailandStories.com (apart from publishing a review of the site a few weeks ago) but, in another feeble attempt to justify his arbitrary actions, Scott accuses me of being the owner and gives me a stern warning about the site's adult content. In doing so, he's violating the trust of the real owners of ThailandStories.com by discussing their private business affairs with me. Being completely unaccountable, however, Scott probably couldn't give a damn.
I emailed him yet again to correct his latest mistake and I also appended a long list of famous-name websites that display Google Ads beside adult material far more explicit than anything that would ever appear on Mango Sauce. (Ironically, I compiled it from a 2-minute Google search. It makes you wonder what people like Scott actually do all day. Perhaps they should spend less time shooting hoops or circling the Googleplex on scooters and more time actually working. My granddad would've told these fashionably disheveled weekend snowboarders to get their hair cut but they're probably visiting the "Googlers Salon" three times a week as it is. And they get dressed in the dark.)
Hello David,
I appreciate your understanding and your clarification about any affiliation with thailandstories.com. I apologize for the confusion, and I've made proper note of this.
Thank you additionally for notifying us of other sites in our network that may be violating our policies. These sites will be reviewed for violations, and action will be taken if deemed necessary. Thank you for your concern in this matter.
Sincerely,
Scott
The Google AdSense Team
The reply was predictably facetious. Scott addresses me as if I'm a prudish decency campaigner rather than a critic of Google's vague and inconsistently applied rules.
Not content to destroy Mango Sauce on the basis of allegations that he now admits were false, Scott is clearly deriving some enjoyment from taking the piss out of me - because he can.
My intuition tells me that he's doing all this in a fruitless attempt to impress an attractive female coworker (the one who does the tasteful gothic spreads in SuicideGirls.com and who he'd like to get to know a little better - albeit at the expense of both me and 100,000 blameless Mango Sauce readers. He's wasting his time, though, because, with so many hip 20-something computer-genius millionaires knocking around the place, she's not going to cop-off with some petty-minded minor functionary with a chip on his shoulder).
It's time to take a stand against Google's tyranny.
What can I do to help save Mango Sauce?
Quite a lot, actually:
- Readers
- Bloggers/Journalists
- AdWords advertisers
- Google insiders
- Google shareholders
- Celebrity supporters
Readers
I'm an avid reader of Mango Sauce and I'm as pissed-off as you are, David. Up until now, I had quite a high opinion of Google but now I'm beginning to have second thoughts. What can I do to help?
1. Email Google at this address:
Remember to mention the name Mangosauce.com when you’re flaming Google and be sure to ask a question. That way, they can't just hit the delete key. If you don't get a reply, just keep on emailing them every day until you do.
2. Email this article to your friends and colleagues and get them to do the same.
3. Tell the story on any web forum that you belong to and include this link:
http://www.mangosauce.com/about/google_kills_dissident_blog.php
4. Contact any politician or journalist that you know and include the short press-release below.
Bloggers/Journalists
I'm a fellow blogger and/or professional journalist. My readers aren't particularly interested in Thailand but I want to support your campaign by focusing on the Google censorship angle. All our livelihoods are at risk - not to mention our freedom of speech.
You might have to rearrange the words a bit but this is the basic story:
---------------------------------------
PRESS RELEASE
Google silences dissident blogger
This week, Google killed-off the popular blog Mangosauce.com by pulling the plug on its AdSense advertising - which came as quite a shock to the site's 100,000 regular readers.
The remarkable success of Google's AdSense program has spawned a new breed of pro-blogger who can, for the first time, earn a living from what was once just a hobby.
The benefits for the web are obvious but there's also price to pay. Google now censors almost everything you read. If the public likes a blog's style but Google doesn't, the Delaware-based company can withdraw AdSense funding with a single keystroke and leave the site dead in the water.
For the unfortunate blogger who's invested years of work in a site, it's as crass as being fired by text-message - and no less devastating.
Google has a duty to withhold ads from websites that might cause offence but the process by which the company arrives at its judgements is deeply flawed. With so much at stake, you might imagine that the process would be fair, transparent and accountable - but it's not.
Google's rules are secret. There's no judge, no jury and no right of appeal. The executioner is an anonymous 20-something snowboarder who, in the case of Mango Sauce, acted with the swaggering impunity of a Roman Emperor.
Full story here:
http://www.mangosauce.com/about/google_kills_dissident_blog.php
Unless they act quickly to put their house in order, web-search giant Google might soon feel the heat of a sharp backlash from the embattled blogging community - and possibly the Federal Government.
Google looks set to become the new Microsoft.
-------------------------------------------
I'm a fellow Thailand blogger who's currently much more popular than you and the adult/mature content in my Readers' Submissions Section makes Mango Sauce look like a bake-sale at the Mother's Union. The modest revenue from Google AdSense is the last thing that stands between me and a clich?©d balcony death-plunge from the 88th floor of the Baiyoke Sky Hotel so it goes without saying that I'm shitting myself as I wait for the heavy knock of Google's murderous storm-troopers on the door of the fan-only windowless room in a crumbling shophouse off Petchaburi Road that I jokingly refer to as an apartment.
Hi Stickman. We compete for the same readership and advertisers but, if Scott The Google AdSense Team sets a precedent by axing Mango Sauce, your concerns are probably justified. Even if you stump up the extra 500 baht a month for an air-con room, the shit is definitely going to hit the fan at some stage and, when it does, we'll have nothing left to compete over.
An outpouring of public anger is the only thing that's going to save us both from Google's tyranny so I urge you to publicise this story and ask your readers for their help before you too hear the clatter of jackboots ascending the shabby vinyl-floored staircase beside your shared bathroom.
I know that you go drinking with most of the advertisers too so you might also consider asking them to email Scott's boss (see below) to tell him to pull his finger out.
The readers enjoy our friendly rivalry so, when all this blows over, I promise that we can pick up exactly where we left off.
AdWords advertisers
I'm a Google AdWords advertiser and Mango Sauce was directing large numbers of highly relevant visitors to my site. It beggars belief that Google pulled the plug on such a lucrative advertising relationship. They didn't ask my opinion first but I'd like to make it known to them now.
Use the "contact us" link in your AdWords account. They don't have a menu option for complaints, so you'll have to select "other."
Google insiders
I'm a Google insider who did rather well out of the IPO and now, at the age of 43, I'm considering taking things a bit easier and setting up a second home in Phuket with my beautiful Thai girlfriend. I sometimes read your blog for inspiration - as do quite a few of my colleagues. I've never liked that boy Scott and I strongly disagree with his stupid decision (and his fashion choices). What can I do to help?
Email this story around the Googleplex and then have a quiet word with Google CEO Dr. Eric Schmidt. If you are Eric Schmidt, you don't need any advice from me.
Google shareholders
I'm a Google shareholder and I'm concerned that a rash of stupid decisions like this will adversely affect the company's profitability (not to mention its reputation). Mango Sauce was generating tens of thousands of dollars in ad revenue and I wonder how many more Mango Sauce's there are out there being axed for no justifiable reason. I invested in Google to make money, not to have some capricious and unaccountable junior employee throw away my share of the profits on a whim. There's clearly a problem with the company's internal controls. Who do I complain to?
These people:
Celebrity supporters
I'm a celebrity, politician, diplomat, captain of industry or some other public figure who takes a few minutes out of my busy schedule each day to have one of my aides bring me a leather-bound executive summary of the latest happenings on Mango Sauce. I can give you sixty seconds. Shoot.
Have your people call Eric Schmidt's people.
Discussion
If you wish, you can also leave a comment below:
Email someone now or this will become Mango Sauce's book of condolence.
[Posted to About by David]
*** THE COMMENT FORUM IS NOW CLOSED ***
Previously
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
December 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003







Readers' comments
April 25, 2006 4:54 PM
April 25, 2006 6:42 PM
April 25, 2006 7:40 PM
April 25, 2006 7:48 PM
April 25, 2006 8:03 PM
April 26, 2006 4:05 AM
April 26, 2006 9:27 AM
April 26, 2006 9:46 AM
April 26, 2006 10:36 AM
April 26, 2006 10:51 AM
April 26, 2006 11:17 AM
April 26, 2006 12:12 PM
April 26, 2006 12:50 PM
April 26, 2006 1:20 PM
April 26, 2006 1:34 PM
April 26, 2006 4:58 PM
April 26, 2006 5:43 PM
April 26, 2006 7:44 PM
April 26, 2006 7:58 PM
April 26, 2006 7:59 PM
April 26, 2006 8:02 PM
April 27, 2006 6:18 AM
April 27, 2006 7:32 AM
April 27, 2006 10:21 AM
April 27, 2006 4:58 PM
April 27, 2006 5:39 PM
April 27, 2006 8:34 PM
April 28, 2006 8:49 AM
April 28, 2006 8:06 PM
April 29, 2006 12:11 AM
April 29, 2006 6:01 AM
April 29, 2006 7:42 AM
April 29, 2006 7:47 AM
April 29, 2006 1:56 PM
April 29, 2006 2:03 PM
April 29, 2006 3:09 PM
April 29, 2006 10:46 PM
April 30, 2006 10:02 AM
May 1, 2006 3:58 AM
May 1, 2006 5:25 AM
May 1, 2006 11:31 AM
May 1, 2006 12:57 PM
May 2, 2006 2:25 AM
May 5, 2006 6:29 PM
May 7, 2006 9:16 PM
May 13, 2006 12:43 PM
May 21, 2006 12:31 PM
May 25, 2006 9:54 PM
June 1, 2006 2:51 PM
June 9, 2006 2:39 PM
June 13, 2006 9:57 PM
July 19, 2006 12:29 AM
September 28, 2006 5:06 PM
September 30, 2006 11:32 AM
December 2, 2006 1:14 AM
December 13, 2006 5:50 AM
December 22, 2006 2:44 AM
December 24, 2006 4:18 PM
April 12, 2007 11:39 AM
April 27, 2007 10:50 AM
April 28, 2007 2:48 PM
April 29, 2007 2:06 PM
June 3, 2007 7:51 AM
June 3, 2007 12:40 PM
June 3, 2007 1:03 PM
June 5, 2007 7:35 AM
June 14, 2007 7:19 PM